Books Details
Author : Clinton O. Longenecker Pages : 990 pages Publisher : The Great
Courses Language : eng ISBN-10 : B00VSWXFB0 ISBN-13 :
Books Descriptions
31 hours 23 minsEveryone wants to know: What does it take to reach
success in business?the kind of success that lasts? It all comes down to a
solid grasp of the fundamentals of business?the same kind that are taught
to MBA students in many of the world's most prestigious business
schools.Our comprehensive five-part, 60-lecture course, Critical Business
Skills for Success, is designed to give you just this kind of integrated,
accessible introduction. Bringing together five prestigious and renowned
business professors from some of America's top business schools, each of
this course's five parts is a detailed look at a particular skill: strategy,
operations, finance and accounting, organizational behavior, and
marketing.Here in one place is an authoritative guide to the five essential
disciplines that everyone, entry-level employees and CEOs alike, needs to
master in order to reap rewards in today's complex marketplace.In each
part, you'll learn about everything from key terms and
